"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

" Lincoln, in theaters November 9, portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals. This companion book, featuring a foreword by screenwriter Tony Kushner, invites historians and Lincoln experts to imagine Lincoln in eras other than his own, facing challenges of those times. How would Lincoln have handled the Second World War, or the politics of Civil Rights era, or the modern Republican Party? Using the character of Lincoln presented in the film - a man of high principle and low cunning - the book shows how Lincoln, a president for the ages, might indeed have taken America forward during other historic moments of drama and opportunity. "-- "This companion book to the major motion picture from Steven Spielberg, starring Daniel Day-Lewis as Abraham Lincoln, has leading historians answering the question: What Would Lincoln Do? Lincoln portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals"--

"When the first edition of The Handbook of Coaching was published in 1999 it was an innovative resource that offered a compendium of basic information about the then burgeoning field of adult coaching. Written for experienced and aspiring coaches, as well as for executives and human resource professionals interested in this expansive profession, this thoroughly revised and updated edition describes the essential underpinnings of successful coaching and includes a comprehensive, annotated list of books, articles, and other resources. The second edition also contains chapters that focus on how coaches can facilitate transformative change and explores how transitions create opportunity for development. This new edition also incorporates new advances in and research on coaching and adult development--pulling together data that is available online and new information that cannot be found anywhere else"--

A former NPR correspondent takes you into his own ghost-filled life as he reports on a region in turmoil. Gerry Hadden was training to become a Buddhist monk when opportunity came knocking: the offer of a dream job as NPR's correspondent for Latin America. Arriving in Mexico in 2000 during the nation's first democratic transition of power, he witnesses both hope and uncertainty. But after 9/11, he finds himself documenting overlooked yet extraordinary events in a forgotten political landscape. As he reports on Colombia's drug wars, Guatemala's deleterious emigration, and Haiti's bloody rebellion, Hadden must also make a home for himself in Mexico City, coming to terms with its ghosts and chasing down the love of his life, in a riveting narrative that reveals the human heart at the center of international affairs. -- Cover, p. [4].

"Brilliant, Crazy, Cocky is the story about that top 1% of people whom Lacy calls "true entrepreneurs", and upon whom she has bestowed the title of Outside Entrepreneurs. This group is a complex, cultural mash-up, comprised in part of those 19th century, old-world immigrants who started fledgling businesses because they had no other options, as well as the 21st century Silicon Valley whiz kids backed by millions in sophisticated investor cash. They are a product of their own cultures and our own turbulent economic times. Outside Entrepreneurs are those who are taking local turmoil and turning it into opportunities--earning billions in U.S. cash. To tell this story, Lacy spends six weeks in six different cities around the world -- London, England; Tel Aviv, Israel; Kigali, Rwanda; Mumbai, India; Beijing, China and Guadalajara, Mexico -- that are standing on the brink of economic and political opportunity and volatility. The individuals that she follows are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that's driven Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades."--

"Social Breakthrough, from Dr. Paul Light of New York University, illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. The book then turns to three alternative but complimentary paths to social breakthrough, (1) social protecting, (2) social exploring, and (3) social advocacy, and provides a detailed map of the journey from initial commitment to a world of justice and opportunity. The book includes: An examination of the current condition of the social impact infrastructure. Strategies for how to remedy the steady weakening of our social-impact infrastructure. Tactics to build strong social organizations and networks. Dynamic methods to respond to constant economic and social change."--

Management consultant, Tony Rossiter's clear, humorous writing style and comprehensive content make this a compelling read. His management tips and advice will show you:, how to manage people: your staff, your colleagues, your customers and even your boss, how to organise yourself and make the most effective use of your time, how to focus on the vital 20 per cent of your work that accounts for most of the results, how to win the respect and trust of your team - and make it the best, how to cope with change and see it not as a threat but as a great opportunity.