Skip to:Bottom
|
Content
Cover image for Managing customer as investments : The strategic value of customers in the long run
Title:
Managing customer as investments : The strategic value of customers in the long run
Author:
Gupta, Sunil
ISBN:
9780131428950
Personal Author:
Gupta, Sunil
Publication Information:
New Jersey : Pearson Education, c2005.
Physical Description:
205 p. ; 23 cm.
Subject Term:
Relationship marketing

Customer relations

Marketing -- Management.
Go to:Top of Page