Title:
Web analytics strategies for information professionals : a LITA guide
LITA guide
Author:
Farney, Tabatha.
McHale, Nina.
Library and Information Technology Association (U.S.)
ISBN:
9781555708979
Personal Author:
Physical Description:
x, 224 pages : illustrations ; 23 cm.
Series:
LITA guide
Contents:
Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
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Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
---|---|---|---|---|
Searching... | 39292004299985 | Adult Non-fiction Book | 025.174/FAR | Searching... |