Marketing by the numbers : how to measure and improve the ROI of any campaign

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Title:

Marketing by the numbers : how to measure and improve the ROI of any campaign

Author:

Harden, Leland.

Heyman, Bob, 1948-

ISBN:

9780814416204

Personal Author:

Harden, Leland.

Publication Information:

New York : Amacom-American Management Association, 2011.

Physical Description:

viii, 246 p. : ill. ; 24 cm.

Subject Term:

Internet marketing.

Internet marketing -- case studies

Added Author:

Heyman, Bob, 1948-

Available:*

Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur	39292004211455	Adult Bussiness & Economic (openshelf)	658.802/HAR	Searching... Unknown
Searching... Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail	39292004222115	Adult Bussiness & Economic (openshelf)	658.802/HAR	Searching... Unknown

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