Title:
The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Brand promise
Author:
Knapp, Duane E.
ISBN:
9780071494410
Personal Author:
Publication Information:
New York : McGraw-Hill, 2008.
Physical Description:
xix, 264 p. : ill. ; 24 cm.