A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

In this book by blogger extraordinaire Scott McNulty, you learn how to: install and get your WordPress blog running; set up your site to ensure it can easily grow with you and your readers; be the master of user accounts; manage your site with the WordPress Dashboard and extend its capabilities with plug-ins; make the most of images; work with pages, templates, links and publish your posts; deal with comments; find a theme (or build one yourself); and maintain your site while fixing common problems.