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Cover image for Marketing today’s academic library : a bold new approach to communicating with students
Title:
Marketing today’s academic library : a bold new approach to communicating with students
Author:
Mathews, Brian (Brian Scott)
ISBN:
9780838909843
Personal Author:
Mathews, Brian (Brian Scott)
Publication Information:
Chicago : American Library Association, c2009.
Physical Description:
xv, 171 p. : ill. ; 23 cm.
Subject Term:
Academic libraries -- Marketing

Academic libraries -- Public relations

Libraries and students.

Advertising -- Libraries

Libraries.

Public relations

Marketing.
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