Title:
Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran
Strategi jenama global
Global brand strategy
Author:
Gelder, Sicso Van 1964-
ISBN:
9789830686561
Personal Author:
Uniform Title:
Strategi jenama global
Publication Information:
Kuala Lumpur: Institut Terjemahan Negara Malaysia, 2003.
Physical Description:
xix, 309 p.; 23 cm.
General Note:
Includes index.
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004278511 | Adult Non-fiction Book | 658.827/SIC | Searching... |