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Cover image for The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Title:
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Author:
Alsop, Ronald J.
ISBN:
9780743236706
Personal Author:
Alsop, Ronald J.
Publication Information:
New York : Free Press, 2004
Physical Description:
306 p. ; 23 cm
General Note:
Includes bibliographical references and index
Subject Term:
Corporate image

Brand name product - Management

Corporation - Public relations
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