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Subject: Customer relations -- Management
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Kumar, V.
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Reinartz, Werner J.
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Stone , Merlin
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Stone, Merlin
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Perpustakaan Kuala Lumpur
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Management and Economic
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2005
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2006
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Database marketing
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Customer relationship management : a database approach
Kumar, V. Reinartz, Werner J.
2006
Perpustakaan Kuala Lumpur
ISBN
9780471271338
Excerpt:
Customer relationship management : a database approach Kumar, V.
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0.9926
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Concumer insight : how to use data and market research to get closer to your customer
Stone, Merlin Stone , Merlin
2005
ISBN
9780749442927
Excerpt:
Customer relations -- Management
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