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Cover image for Creating powerful brands.
Title:
Creating powerful brands.
Author:
De Chernatony, L. (Leslie)

McDonald, Malcolm.

Wallace, Elaine
ISBN:
9781856178495
Personal Author:
Edition:
4th ed. / Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Publication Information:
Oxford : Butterworth-Heinemann, 2011.
Physical Description:
xxv, 483 p. : ill. ; 23 cm.

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39292004224267 Reference Book (R)658.827/DEC
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