Title:
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
Author:
Scott, David Meerman
ISBN:
9780470379288
Personal Author:
Edition:
2nd ed.
Publication Information:
Hoboken, N.J. : John Wiley & Sons, c2010.
Physical Description:
xxx, 289 p. ; 23 cm.