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Cover image for Brand relevance : making competitors irrelevant
Title:
Brand relevance : making competitors irrelevant

The Jossey-Bass business & management series
Author:
Aaker, David A.
ISBN:
9780470613580
Personal Author:
Edition:
1st ed.
Publication Information:
San Francisco, CA : Jossey-Bass, c2011.
Physical Description:
xvi, 381 p. : ill. ; 24 cm.
Series:
The Jossey-Bass business & management series

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39292004296042 Adult Bussiness & Economic (openshelf) 658.827/AAK
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