Title:
How cool brands stay hot : branding to generation Y and Z
Author:
Bergh, Joeri Van den
Behrer, Mattias
Maeseneire, Patrick d
ISBN:
9780749477172
Personal Author:
Edition:
Third edition
Publication Information:
London : Kogan Page, 2016
Physical Description:
xxii, 287 pages : illustrations ; 24 cm
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
---|---|---|---|---|
Searching... | 39292004644358 | Adult Bussiness & Economic (openshelf) | 658.827/BER | Searching... |