How cool brands stay hot : branding to generation Y and Z

Title:

Author:

Bergh, Joeri Van den

Behrer, Mattias

Maeseneire, Patrick d

ISBN:

9780749477172

Personal Author:

Edition:

Third edition

Publication Information:

London : Kogan Page, 2016

Physical Description:

xxii, 287 pages : illustrations ; 24 cm

Subject Term:

Added Author:

Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur	39292004644358	Adult Bussiness & Economic (openshelf)	658.827/BER	Searching... Unknown