Courtenay Smith, Natasha
2018
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780349417974
Excerpt:
Stand Out Online : How To Build A Profit And Influential Personal Brand In The Digital Age
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Wittig, Martin C. Sommerrock, Fabian, Beil, Philip, Albers, Markus
2017
Perpustakaan Kuala Lumpur
ISBN
9781910649978
Excerpt:
Brand name products
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Miller, Donald, 1971-
2017
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Lembah Pantai Perpustakaan Medan Idaman Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBN
9781400201839
Excerpt:
Advertising -- Brand name products.
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Gage,Randy
2016
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9780399175565
Excerpt:
Mad genius : a manifesto for entrepreneurs / Gage,Randy
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Lim,Luke
2016
Perpustakaan Medan Idaman
ISBN
9789811102103
Excerpt:
Brand bull run : why some brand grow faster than others / Lim,Luke
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0.0000
Kabani, Shama Hyder
2016
Perpustakaan Kuala Lumpur
ISBN
9781942952251
Excerpt:
Momentum : how to propel your marketing and transform your brand in the digital age / Kabani
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Bergh, Joeri Van den Behrer, Mattias Maeseneire, Patrick d
2016
Perpustakaan Kuala Lumpur
ISBN
9780749477172
Excerpt:
How cool brands stay hot : branding to generation Y and Z / Bergh, Joeri Van den
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Osborne, Marcus,
2016
Perpustakaan Kuala Lumpur Perpustakaan Medan Idaman Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Pustaka KL @ Masjid At Rahimah
ISBN
9781785892509
Excerpt:
Advertising -- -- Brand name products.
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2015
Perpustakaan Kuala Lumpur Perpustakaan Jabatan
ISBN
9780749470159
Excerpt:
The brand challenge : adapting branding to sectorial imperatives
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Monk, Ellen F., author. Brady, Joseph A., author. Cook, Gerard S., author
2014
Perpustakaan Jabatan Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9781285867199
Excerpt:
Brady, Joseph A., author.
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Walter, Ekaterina, author. Gioglio, Jessica, author
2014
Perpustakaan Kuala Lumpur Perpustakaan Jabatan
ISBN
9780071823937
Excerpt:
brand / Walter, Ekaterina, author.
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Rand, Paul M.
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Jabatan
ISBN
9780071816212
Excerpt:
Highly recommended : harnessing the power of word of mouth and social media to build your brand
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Halloran, Tim, 1969-
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9781118611289
Excerpt:
Romancing the brand : how brands create strong, intimate relationships with customers / Halloran
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Boudreaux, Chris, author Emerick, Susan F., author
2014
Perpustakaan Kuala Lumpur
ISBN
9780133115390
Excerpt:
The most powerful brand on earth : how to transform teams, empower employees, integrate partners
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Brito, Michael, author
2014
Perpustakaan Kuala Lumpur
ISBN
9780789751614
Excerpt:
Your brand, the next media company : how a social business strategy enables better content
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Sorrentino, Miriam
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Medan Idaman Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Muhibbah
ISBN
9781780671192
Excerpt:
Advertising - Brand name products
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Lin, Carol
2013
Perpustakaan Kuala Lumpur Perpustakaan Medan Idaman
ISBN
9789833789597
Excerpt:
Global Malaysian brands / Lin, Carol
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Miles, Jason, 1970-
2013
Perpustakaan Kuala Lumpur
ISBN
9780071827003
Excerpt:
Instagram power : build your brand and reach more customers with the power of pictures / Miles
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Paharia, Rajat
2013
Perpustakaan Kuala Lumpur
ISBN
9780071813372
Excerpt:
Brand Loyalty
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Merideth, Euenice M.
2013
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Internet Bergerak Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Bandar Tun Razak
ISBN
9789671166109
Excerpt:
The right to brand : levelling the brand playing field : lessons from an emerging market /
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Malone, Chris, 1969- Fiske, Susan T.
2013
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9781118611319
Excerpt:
The human brand : how we relate to people, products, and companies / Malone, Chris, 1969-
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Dopress Books (firm)
2013
Perpustakaan Kuala Lumpur
ISBN
9781908175199
Excerpt:
Brand name products
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Lashinsky, Adam.
2012
Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai
ISBN
9781848547223
Excerpt:
Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand /
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Fill, Chris Roper, Stuart
2012
Perpustakaan Kuala Lumpur
ISBN
9780273727590
Excerpt:
Corporate reputation : brand and communication / Fill, Chris
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Bueno, Bolivar J.
2012
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780071787871
Excerpt:
Brand name products.
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Bates, Sandra M.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071754996
Excerpt:
Advertising - Brand name products
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Goodson, Scott.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071782821
Excerpt:
Uprising : how to build a brand and change the world by sparking cultural movements / Goodson
Relevance:
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Haines, Steven.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071769976
Excerpt:
brands / Haines, Steven.
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Post, Karen.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071775281
Excerpt:
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the
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Lindström, Martin, 1970-
2012
Perpustakaan Kuala Lumpur
ISBN
9780749465049
Excerpt:
Brand name products
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Bates, Suzanne.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071762861
Excerpt:
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Bates
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Metz, Adam
2012
Perpustakaan Kuala Lumpur
ISBN
9780071759182
Excerpt:
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends
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Moffitt, Sean Dover Mike
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780071749275
Excerpt:
Wiki brands : reinventing your company in a customer-driven marketplace/ Moffitt, Sean
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Solis, Brian
2011
Perpustakaan Kuala Lumpur
ISBN
9781118003763
Excerpt:
Engage! : the complete guide for brands & businesses to build, cultivate and measure success in
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Mainwaring, Simon, 1967-
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780230110267
Excerpt:
We first : how brands and consumers use social media to build a better world / Mainwaring, Simon
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Chee, Ken
2011
Perpustakaan Kuala Lumpur
ISBN
9789833789320
Excerpt:
Brand mastery : how you can build a winning brand and be #1 in your niche! / Chee, Ken
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De Chernatony, L. (Leslie) McDonald, Malcolm. Wallace, Elaine
2011
Perpustakaan Kuala Lumpur
ISBN
9781856178495
Excerpt:
Creating powerful brands. De Chernatony, L. (Leslie)
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Kerpen, Dave
2011
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Perpustakaan Jabatan
ISBN
9780071762342
Excerpt:
Likeable social media : how to delight your customers, create an irresistible brand, and be
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Adubato, Steve, Dr.
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780813550428
Excerpt:
You are the brand / Adubato, Steve, Dr.
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2011
Perpustakaan Kuala Lumpur
ISBN
9789881961051
Excerpt:
Colour party : colour in brand, corporate identity
Relevance:
0.0000
Choi's Gallery
2011
Perpustakaan Kuala Lumpur
ISBN
9781611750058
Excerpt:
Identity crisis : the experiences of brand identity / Choi's Gallery
Relevance:
0.0000
Willis, Ethan. Garn, Randy
2011
Perpustakaan Kuala Lumpur
ISBN
9781609940706
Excerpt:
Garn, Randy
Relevance:
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Aaker, David A.
2011
Perpustakaan Kuala Lumpur
ISBN
9780470613580
Excerpt:
Brand relevance : making competitors irrelevant / Aaker, David A.
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Pearson, Timothy R.
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780071762557
Excerpt:
The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business /
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Brandt, Richard L.
2011
Perpustakaan Kuala Lumpur
ISBN
9780670920679
Excerpt:
One click : Jeff Bezos and the rise of Amazon.com / Brandt, Richard L.
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Arnell, Peter. Kettmann, Steve
2010
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780385526272
Excerpt:
Shift : how to reinvent your business, your career, and your personal brand / Arnell, Peter.
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Chasser, Anne H. Wolfe, Jennifer C.
2010
Perpustakaan Kuala Lumpur
ISBN
9780470575420
Excerpt:
Brand rewired : connecting intellectual property, branding, and creativity strategy/ Chasser
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Kornberger, Martin, 1974-
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.
2010
Perpustakaan Kuala Lumpur
ISBN
9780521726900
Excerpt:
Brand society : how brands transform management and lifestyle / Kornberger, Martin, 1974-
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Jones, Mark David Kober, J. Jeff (James Jeff)
2010
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9781562867157
Excerpt:
Lead with your customer : transform culture and brand into world-class excellence / Jones, Mark
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Wynter, Barnaby
2010
Perpustakaan Kuala Lumpur
ISBN
9781852526528
Excerpt:
The brand bucket : make your marketing work / Wynter, Barnaby
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0.0000
Alessi (Firm)
2009
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9789812458629
Excerpt:
Brands A to Z : Alessi. Alessi (Firm)
Relevance:
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Temporal, Paul
2008
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9780470822715
Excerpt:
Brand name product -- Management
Relevance:
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Hatch, Mary Jo. Schultz, Majken
2008
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9780787998301
Excerpt:
Taking brand initiative : How companies can align strategy, culture, and identity through corporate
Relevance:
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Lester, David
2008
Perpustakaan Kuala Lumpur
ISBN
9789833832019
Excerpt:
How they started : global brands, how 21 good ideas became great global businesses / Lester, David
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Mack, Ben
2007
Perpustakaan Jabatan Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Pustaka KL @ Keramat
ISBN
9780470055762
Excerpt:
Brand management
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Lok Eng Hock, 1950-
2007
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9789833346950
Excerpt:
Brand name products -- Management.
Relevance:
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Kotler, Philip Kartajaya, Hermawan, 1947- Hooi, Den Huan
2007
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780071254052
Excerpt:
Brand name products -- Southeast Asia -- Marketing
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Mono
2005
Perpustakaan Kuala Lumpur
ISBN
9789812452368
Excerpt:
Brand name products
Relevance:
0.0000
Durkin, Dianne
2005
Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBN
9780814408179
Excerpt:
The loyalty advantage: essential steps to energize your company, your customers, your brand. Durkin
Relevance:
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Mathieson, Rick
2005
Perpustakaan Jabatan
ISBN
9780814472873
Excerpt:
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Relevance:
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Kelly III, Francis J. Silverstein, Barry
2005
Perpustakaan Jabatan
ISBN
9780072262377
Excerpt:
The breakway brand: how great brands stand out Kelly III, Francis J.
Relevance:
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Fombrun, Charles J. Van Riel, Cees B.M.
2004
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9780130937377
Excerpt:
Brand name products - Management
Relevance:
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Vaid, Helen
2003
Perpustakaan Kuala Lumpur
ISBN
9780823058624
Excerpt:
Brand name products - Management
Relevance:
0.0000
Ricci, Ron Volkmann, John
2003
Perpustakaan Kuala Lumpur
ISBN
9781578515226
Excerpt:
Brand name products - Marketing
Relevance:
0.0000
2003
Perpustakaan Kuala Lumpur
ISBN
9780071409353
Excerpt:
Brand name products - Marketing - Management
Relevance:
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Coomber, Stephen
2002
Perpustakaan Kuala Lumpur
ISBN
9781841124100
Excerpt:
Brand name products - Marketing
Relevance:
0.0000
Van Auken, Brad
2002
Perpustakaan Kuala Lumpur
ISBN
9780749436995
Excerpt:
The brand management checklist: proven tools and techniques for creating winning brands Van Auken
Relevance:
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D'Alessandro, David F.
2001
Perpustakaan Kuala Lumpur
ISBN
9780071398503
Excerpt:
Brand warfare : 10 rules for building the killer brand D'Alessandro, David F.
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