Title:
The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
Author:
Dushinski, Kim, 1966-
ISBN:
9780910965903
Personal Author:
Edition:
2nd ed.
Publication Information:
Medford, N.J. : Information Today, Inc., c2012.
Physical Description:
xxvii, 217 p. : ill. ; 23 cm.
General Note:
Includes index.
Contents:
Foreword / Michael J. Baker -- Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns -- Afterword: Moving ahead in mobile -- Appendix: How to start a mobile marketing business.
Abstract:
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004177028 | Adult Bussiness & Economic (openshelf) | 658.872 / DUS | Searching... |