Title:
Advertising and integrated brand promotion, 3e
Author:
O'Guinn, Thomas C.
Allen, Chris T.
Semenik, Richard J.
ISBN:
9780324113808
Personal Author:
Publication Information:
Australia : Thomson, 2003
Physical Description:
xxxix, 773 p. ; 28 cm.
General Note:
Includes bibliographical references and index
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292002667044 | Adult Reference | (R) 659.1/OGU | Searching... |