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Cover image for Brand storming : managing brands in the era of complexity
Brand storming : managing brands in the era of complexity
Fioroni, Michela Titterton, Garry
2009
ISBN 
9780230222434
Excerpt: 
Brand storming : managing brands in the era of complexity / Fioroni, Michela
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Cover image for Connective branding : building brand equity in a demanding world
Connective branding : building brand equity in a demanding world
Fisher-Buttinger, Claudia Vallaster, Christine
2008
ISBN 
9780470512401
Excerpt: 
Connective branding : building brand equity in a demanding world / Fisher-Buttinger, Claudia
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Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
2008
Perpustakaan Kuala Lumpur
ISBN 
9780131888593
Excerpt: 
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
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