Wynter, Barnaby
2010
Perpustakaan Kuala Lumpur
ISBN
9781852526528
Excerpt:
The brand bucket : make your marketing work / Wynter, Barnaby
Relevance:
0.0000
Resnick, Lynda Wilkinson, Francis
2009
ISBN
9780385525787
Excerpt:
The POM Queen's secrets to building brands and marketing just about anything
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0.0000
Ryans, Adrian., 1945-
2008
ISBN
9780470742976
Excerpt:
Beating low cost competition : how premium brands can respond to cut-price rivals / Ryans, Adrian
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0.0000
Mathews, Ryan Wacker, Watts
2008
ISBN
9780132277426
Excerpt:
What's your story? : storytelling to move markets, audiences, people, and brands / Mathews, Ryan
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0.0000
Mack, Ben
2007
Perpustakaan Jabatan Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Pustaka KL @ Keramat
ISBN
9780470055762
Excerpt:
Brand management
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Pringle, Hamish Gordon, William
2001
ISBN
9780471496069
Excerpt:
Brands manners : How to create the self-confident organisation to live the brand Pringle, Hamish
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Robinette, Scott Brand, Claire Lenz, Vicki
This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.
2001
ISBN
9780071364140
Excerpt:
Brand, Claire
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Grant, John
2000
ISBN
9781587990243
Excerpt:
The new marketing manifesto : the 12 rules for bulding successful brands in the 21st century Grant
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0.0000