The power of the purse: how smart businesses are adapting to the world's most important consumers-women

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Title:

The power of the purse: how smart businesses are adapting to the world's most important consumers-women

Author:

Warner, Fara

ISBN:

9780131855199

Personal Author:

Publication Information:

New Jersey: Prentice Hall, 2006.

Physical Description:

xv, 216p. ; 24 cm.

Subject Term:

Women consumers

Consumer behavior

Marketing -- Case studies

On Order

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