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Title:
The brand innovation manifesto
Author:
Grant, John
ISBN:
9780470027516
Personal Author:
Grant, John
Publication Information:
England : John Wiley , 2006.
Physical Description:
310 p. ; 24 cm.
General Note:
Includes index.
Subject Term:
Brand name products -- Social aspects
Brand name products -- Psychological aspects
Brand name products -- Marketing
Lifestyles -- Economic aspects
Consumer behavior
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