Title:
Emotionomics : leveraging emotions for business success
Author:
Hill, Dan, 1959-
ISBN:
9780749461898
Personal Author:
Edition:
2nd ed.
Publication Information:
London ; Philadelphia : Kogan Page, 2010.
Physical Description:
xviii, 264 p. : ill. ; 24 cm.
Contents:
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales -- Retail and service -- Workplace.