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Cover image for The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Title:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Author:
Scott, David Meerman
ISBN:
9781118488768
Personal Author:
Edition:
Fourth edition.
Publication Information:
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Physical Description:
xxiii, 439 p. ; 23 cm
General Note:
Includes index.

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39292004593732 Adult Bussiness & Economic (openshelf) 658.872/SCO
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