Title:
Integrated marketing communications in advertising and promotion
Author:
Shimp
ISBN:
9780324408089
Personal Author:
Edition:
7th ed.
Publication Information:
Ohio , USA : c2007.
Physical Description:
xx , 629 p. ; 28 cm.
General Note:
Includes index.
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004187300 | Adult Reference | (R)658.2/SHI | Searching... |