Cover image for Sales promotion :   how to create, implement & integrate campaigns that really work
Title:
Sales promotion : how to create, implement & integrate campaigns that really work
Author:
Mullin, Roddy.
ISBN:
9780749457044
Personal Author:
Edition:
5th ed.
Publication Information:
Philadelphia : Kogan Page Limited, 2010.
Physical Description:
xviii, 262 p. : ill. ; 24 cm.
General Note:
Includes index

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39292004223467 Adult Bussiness & Economic (reference) (R) 658.82/MUL
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