Cover image for The 360 degree brand in Aisa : Creating more effective marketing communicatins
Title:
The 360 degree brand in Aisa : Creating more effective marketing communicatins
Author:
Blair, Mark

Armstrong Richard

Murphy Mike
ISBN:
9780470820575
Personal Author:
Blair, Mark
Publication Information:
Singapore : John Wiley & Sons 2003
Physical Description:
211 p. ; 23 cm
General Note:
Includes index
Subject Term:
Brand name products - Marketing
Added Author:
Armstrong Richard

Murphy Mike