Serving seniors -- Running your senior care service -- Developing your plan -- Adult day-care service -- Relocation service -- Home care and home health-care services -- Concierge service -- Transportation service -- Travel service -- Structuring your business -- Locating and setting up -- Assembling your team -- Equipping your business -- Building your online presence -- Essentials of e-marketing -- Marketing offline for success -- Financial matters -- When things go wrong -- Tales from the trenches -- Senior care resources -- Glossary.