Cover image for Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for the network economy
Title:
Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for the network economy
Author:
Gummesson, Evert 1936-
ISBN:
9780750654074
Personal Author:
Gummesson, Evert 1936-
Edition:
2nd ed.
Publication Information:
Oxford : Butterworth-Heinemann, c2003.
Physical Description:
350 p. ; 25 cm.
Subject Term:
Relationship marketing

Marketing -- Management.