Cover image for The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Title:
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author:
Metz, Adam
ISBN:
9780071759182
Personal Author:
Publication Information:
New York : McGraw-Hill, c2012.
Physical Description:
xxii, 279 p. : ill. ; 24 cm.
General Note:
Includes index.

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39292004263892 Adult Bussiness & Economic (openshelf) 658.812/ MET
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