Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Title:
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Author:
Lindstrom, Martin 1970-

Philip Kotler.
ISBN:
9780743267847
Personal Author:
Lindstrom, Martin 1970-
Publication Information:
New York : Free Press, 2005.
Physical Description:
xii, 237 p. : ill. ; 24 cm.
Subject Term:
Brand name products

Business names

Advertising -- Brand name products

Advertising -- Psychological aspects.

Senses and sensation.
Added Author:
Philip Kotler.