Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur. This guide takes you from developing an idea to sharing it with the world, whether you just want to make some extra cash or a steady income stream.

Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

"A one-stop resource for delivering great customer service across any cultural boundary. As the economy globalizes, cultural boundaries in commerce are being erased -- which makes your customers an increasingly diverse group. In order to stay competitive, you need to be able to communicate with them clearly and effectively. Please Every Customer helps you create an environment in which everyone is recognized as a valuable component of the customer-provider chain. No other book addresses the issues as thoroughly or provides the kind of direct advice you need to ensure success. Please Every Customer teaches you how to: Communicate effectively Build trust across cultures Serve different genders Understand cultural nuances Provide service to customers of any age who speak English as a second language or has special needs Demographics are changing before our eyes. You need to prepare now for the future . . . because it's already here. Please Every Customer is your roadmap to the new world of customer service"--

"The father of Open Innovation is back, this time with his most expansive, most significant book yet. Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. Chesbrough's forthcoming Open Services Innovation demonstrates how the open innovation approach applies to companies both in the service businesses and those that want to be there. The book explains how companies must make two crucial shifts: one from products to services; and the other from closed to open innovation. Readers will discover: A competitive strategy and approach to business for today's services-based economy; A framework with guiding principles that will enable any business unit, company or industry to experience renewed growth and profits. Four new concepts are introduced and described in detail: Think of Your Business as a Services Business Co-Create with Customers and Partners Extend Services Innovation Outside Your Organization Transform Your Business Model with Services and Open Innovation Also learn about Services Innovation in Large and Smaller Companies, Open Services Innovation for Services Businesses, and Services Innovation in Emerging Economies Chesbrough enlightens his readers by explaining the need to develop a new perspective about business, one that rethinks the business models in a services-based economy. Chesbrough establishes that the future prosperity of companies comes from progressive shift to a largely services-based economy, driven by continued innovation. Chesbrough provides more than anecdotal material on how we must view industries, he leads us to examine how we do business. It is one thing to think of the automobile as a means for transportation, it's another to thing to provide transportation services over a life time"--Provided by publisher.

Provides a quick key practice check up that helps both front line customer service professionals and their managers keep their focus on creating satisfied customers. Hits all the important bases, from trust and relationship building to maintaining a big picture perspective to avoid burnout on the job.