A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

This book looks at the digital tools used during interpersonal communication, such as cell phones, electronic mail, chat rooms, and social networking Web sites and how blogs and podcasts can relay messages to the masses.

In this book by blogger extraordinaire Scott McNulty, you learn how to: install and get your WordPress blog running; set up your site to ensure it can easily grow with you and your readers; be the master of user accounts; manage your site with the WordPress Dashboard and extend its capabilities with plug-ins; make the most of images; work with pages, templates, links and publish your posts; deal with comments; find a theme (or build one yourself); and maintain your site while fixing common problems.