Cover image for Services marketing : people, technology, strategy
Title:
Services marketing : people, technology, strategy
Author:
Lovelock, Christopher

Wirtz, Jochen
ISBN:
9780132056762
Personal Author:
Edition:
6th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson, 2007.
Physical Description:
648 p. : ill. ; 28 cm.
General Note:
Includes bibliographical references and indexes.
Added Author:

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39292004076944 Adult Reference 658.8/LOV
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