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Cover image for Communicating & connecting with social media
Ferriter, William M. Jason T. Ramsden Eric C. Sheninger
2011
Perpustakaan Kuala Lumpur
ISBN 
9781935249542
Excerpt: 
Communicating & connecting with social media / Ferriter, William M.
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1.0918
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Sen Ze
2011
Perpustakaan Kuala Lumpur
ISBN 
9789833789344
Excerpt: 
Unlocking the social media code / Sen Ze
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0.9927
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Cover image for Manager's guide to social media
Klososky, Scott.
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780071754330
Excerpt: 
Manager's guide to social media / Klososky, Scott.
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0.9926
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Cover image for Networks without a cause : a critique of social media
Lovink, Geert
With the vast majority of Facebook users caught in a frenzy of 'friending', 'liking' and 'commenting', at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.
2011
Perpustakaan Kuala Lumpur
ISBN 
9780745649672
Excerpt: 
Networks without a cause : a critique of social media / Lovink, Geert
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0.8686
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Cover image for Job searching with social media for dummies
Waldman, Joshua
2011
Perpustakaan Kuala Lumpur
ISBN 
9780470930724
Excerpt: 
Job searching with social media for dummies / Waldman, Joshua
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0.8686
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Cover image for 301 ways to use social media to boost your marketing
Parker, Catherine, 1978-
2011
Perpustakaan Kuala Lumpur
ISBN 
9780071739047
Excerpt: 
301 ways to use social media to boost your marketing / Parker, Catherine, 1978-
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0.8190
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Cover image for We first : how brands and consumers use social media to build a better world
Mainwaring, Simon, 1967-
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780230110267
Excerpt: 
We first : how brands and consumers use social media to build a better world / Mainwaring, Simon
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0.8190
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Cover image for 30 - minute social media marketing : step-by-step techniques to spread the word about your business fast and free
Gunelius, Susan
2011
Perpustakaan Kuala Lumpur
ISBN 
9780071743815
Excerpt: 
30 - minute social media marketing : step-by-step techniques to spread the word about your business
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0.7446
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Cover image for Auditing social media:   a governance and risk guide
Scott, Peter R Jacka, J. Mike.
2011
Perpustakaan Kuala Lumpur
ISBN 
9781118061756
Excerpt: 
Auditing social media: a governance and risk guide/ Scott, Peter R
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0.7447
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Cover image for Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more
Funk, Tom, 1965-
2011
Perpustakaan Kuala Lumpur
ISBN 
9780313386268
Excerpt: 
Social media playbook for business : reaching your online community with Twitter, Facebook
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0.7447
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Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Kerpen, Dave
2011
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Perpustakaan Jabatan
ISBN 
9780071762342
Excerpt: 
Likeable social media : how to delight your customers, create an irresistible brand, and be
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0.7447
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Gitomer, Jeffrey
2011
Perpustakaan Kuala Lumpur
ISBN 
9780132686051
Excerpt: 
Social boom! : how to master business social media / Gitomer, Jeffrey
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0.7447
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Cover image for The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
Macy, Beverly Thompson, Teri
2011
Perpustakaan Kuala Lumpur
ISBN 
9780071752633
Excerpt: 
The power of real-time social media marketing : how to attract and retain customers and grow the
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0.7447
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Cover image for Branding yourself : How to use social media to invent or reinvent yourself
Deckers, Erik Lacy, Kyle
2011
Perpustakaan Kuala Lumpur
ISBN 
9780789747273
Excerpt: 
Branding yourself : How to use social media to invent or reinvent yourself / Deckers, Erik
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0.7447
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Cover image for Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today
Levinson, Jay Conrad. Perry, David, 1960 Jan. 12-
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781118019092
Excerpt: 
job market using social media and 999 other tactics today / Levinson, Jay Conrad.
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0.7447
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Cover image for Everywhere : comprehensive digital business strategy for the social media era
Weber, Larry.
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780470651704
Excerpt: 
Everywhere : comprehensive digital business strategy for the social media era / Weber, Larry.
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0.7447
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Cover image for Socialnomics:  how social media transforms the way we live
Qualman, Erik
2011
ISBN 
9780470638842
Excerpt: 
Socialnomics: how social media transforms the way we live/ Qualman, Erik
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0.7447
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Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Kerpen, Dave
2011
Pustaka KL @ Keramat
ISBN 
9780071813723
Excerpt: 
Likeable social media : how to delight your customers, create an irresistible brand, and be
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0.7447
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Cover image for Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Handley, Ann Chapman, C. C.
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
2011
Perpustakaan Kuala Lumpur
ISBN 
9780470648285
Excerpt: 
New rules of social media series
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0.0992
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Cover image for Engage! :  the complete guide for brands & businesses to build, cultivate and measure success in the new web/c Brian Solis.
Solis, Brian
2011
Perpustakaan Kuala Lumpur
ISBN 
9781118003763
Excerpt: 
Social media -- Economic aspects
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0.0000
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Cover image for Everything I know about business I learned from the Grateful Dead :  the ten most innovative lessons from a long, strange trip
Barnes, Barry, 1944-
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Jabatan
ISBN 
9780446583794
Excerpt: 
Social media -- Economic aspects.
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Cover image for Everything I know about business I learned from the Grateful Dead :   the ten most innovative lessons from a long, strange trip
Barnes, Barry, 1944-
2011
ISBN 
9780446583800
Excerpt: 
Social media -- Economic aspects.
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Cover image for News 2.0 : can journalism survive the Internet?
Hirst, Martin.
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781742370576
Excerpt: 
Journalism -- Social aspects
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0.0000
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Cover image for The world news prism : challenges of digital communication
Hachten, William A. James F. Scotton
2011
Perpustakaan Kuala Lumpur
ISBN 
9781444338584
Excerpt: 
SOCIAL SCIENCE / Media Studies
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0.0000
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Cover image for Landscapes of capital : representing time, space, and globalization in corporate advertising
Goldman, Robert, 1949- Papson, Stephen
2011
Perpustakaan Kuala Lumpur
ISBN 
9780745652078
Excerpt: 
Advertising -- Social aspects
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0.0000
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Cover image for The new media and technocultures reader
Giddings, Seth Lister, Martin, 1947-
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780415469142
Excerpt: 
Digital media -- Social aspects
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0.0000
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Cover image for Business goes virtual: realizing the value of collaboration, social and virtual strategies
Girard, John P.;d 1961- Gordon , Cindy Girard, JoAnn L.
2011
Perpustakaan Kuala Lumpur
ISBN 
9781606490761
Excerpt: 
Social media
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0.0000
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Cover image for The four stages of highly effective crisis management : how to manage the media in the digital age
Jordan-Meier, Jane.
2011
Perpustakaan Kuala Lumpur
ISBN 
9781439853733
Excerpt: 
The four stages of highly effective crisis management : how to manage the media in the digital age /
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0.0000
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Cover image for Childhood under siege : how big business targets children
Bakan, Joel.
"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review) "Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents' fears, and operate with callous disregard for children's health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children's intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices. "--Publisher's description
2011
Perpustakaan Kuala Lumpur
ISBN 
9781439121207
Excerpt: 
to titillate children with sex and violence, while social media developers infiltrate and shape
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0.0000
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Cover image for Pre-commerce : how companies and customers are transforming business together
Pearson, Bob, 1962- Zehr, Dan
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780470928448
Excerpt: 
Social media -- Economic aspects
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Cover image for Online marketing : a user's manual
Newlands, Murray
2011
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780470973844
Excerpt: 
Social media.
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0.0000
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Cover image for Journalism today : a themed history
Chapman, Jane, 1950- Nuttall, Nick
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781405179539
Excerpt: 
Mass media -- Social aspects.
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Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul. Schwartzman, Eric
"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--
2011
Perpustakaan Kuala Lumpur
ISBN 
9780470639337
Excerpt: 
Social media.
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0.0000
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McCombs, Maxwell E.
2011
Perpustakaan Kuala Lumpur
ISBN 
9780745645193
Excerpt: 
The news and public opinion : media effects on civic life / McCombs, Maxwell E.
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0.0000
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Cover image for Is your child safe online? :   a parent's guide to the internet, Facebook, mobile phones & other new media
Whitby, Pamela
2011
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781905410941
Excerpt: 
Social networks -- Security measures
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0.0000
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Cover image for Engaged leadership : building a culture to overcome employee disengagement
Swindall, Clint, 1967-
Engaged Leadership 2e addresses the challenge of employee disengagement. It will provide even more reasons for building a culture to overcome employee disengagement. Clint will address the impact high unemployment has had on employee engagement, and the impact it has had on those left behind doing the work of two people. He will also address the issues surrounding a lack of job security brought on by the global recession, and the growing impact of social media on employee engagement. And finally, Clint will update the fable to make it more current, and will add on additional sections to update readers on where certain characters have ended up as a result of the current economic impact on the organization in the fable. He will also tie the updated fable to closely to Living for the Weekday, with the ultimate goal of tying the two books together in all his speaking and consulting.
2011
Pustaka KL @ Keramat
ISBN 
9780470933114
Excerpt: 
global recession, and the growing impact of social media on employee engagement. And finally, Clint will
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