"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

" Lincoln, in theaters November 9, portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals. This companion book, featuring a foreword by screenwriter Tony Kushner, invites historians and Lincoln experts to imagine Lincoln in eras other than his own, facing challenges of those times. How would Lincoln have handled the Second World War, or the politics of Civil Rights era, or the modern Republican Party? Using the character of Lincoln presented in the film - a man of high principle and low cunning - the book shows how Lincoln, a president for the ages, might indeed have taken America forward during other historic moments of drama and opportunity. "-- "This companion book to the major motion picture from Steven Spielberg, starring Daniel Day-Lewis as Abraham Lincoln, has leading historians answering the question: What Would Lincoln Do? Lincoln portrays America's 16th president when he faced two colossal challenges: winning the Civil War, and passing the Thirteenth Amendment, outlawing slavery and making permanent the promise of the Emancipation Proclamation. The politics of wartime, which required unity at all costs, conflicted with divisiveness of slavery. The president had to be at once true to his ideals and employ old-fashioned political cunning to outwit his rivals"--

"When the first edition of The Handbook of Coaching was published in 1999 it was an innovative resource that offered a compendium of basic information about the then burgeoning field of adult coaching. Written for experienced and aspiring coaches, as well as for executives and human resource professionals interested in this expansive profession, this thoroughly revised and updated edition describes the essential underpinnings of successful coaching and includes a comprehensive, annotated list of books, articles, and other resources. The second edition also contains chapters that focus on how coaches can facilitate transformative change and explores how transitions create opportunity for development. This new edition also incorporates new advances in and research on coaching and adult development--pulling together data that is available online and new information that cannot be found anywhere else"--