Lin, Carol
2013
Perpustakaan Kuala Lumpur Perpustakaan Medan Idaman
ISBN
9789833789597
Excerpt:
Branding (Marketing) -- Malaysia
Relevance:
0.0000
Miles, Jason, 1970-
2013
Perpustakaan Kuala Lumpur
ISBN
9780071827003
Excerpt:
Branding (Marketing)
Relevance:
0.0000
Merideth, Euenice M.
2013
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Internet Bergerak Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Bandar Tun Razak
ISBN
9789671166109
Excerpt:
Branding (Marketing) -- Developing countries
Relevance:
0.0000
Mootee, Idris, 1958-
2013
Perpustakaan Kuala Lumpur
ISBN
9781118625163
Excerpt:
Branding (Marketing)
Relevance:
0.0000
Lieberman, Al, author. Esgate, Patricia, author
2013
Perpustakaan Kuala Lumpur
ISBN
9780133092080
Excerpt:
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic
Relevance:
0.0000
Montague, Ty, author.
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
2013
Pustaka KL @ Keramat
ISBN
9781422170687
Excerpt:
Branding (Marketing)
Relevance:
0.0000
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