Title:
The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency
Author:
Sugiyama, Kotaro.
Andree, Tim.
ISBN:
9780071748124
Personal Author:
Publication Information:
New York : McGraw-Hill, c2011.
Physical Description:
xxi, 310 p. : ill. ; 22 cm.
Contents:
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
Corporate Subject:
Added Author:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
---|---|---|---|---|
Searching... | 39292004211148 | Adult Bussiness & Economic (openshelf) | 658.8/SUG | Searching... |