Title:
How brands become icons : the principles of cultural branding
Author:
Holt, Doughlas B.
ISBN:
9781578517749
Personal Author:
Publication Information:
Boston : Harvard Business School Press, 2004
Physical Description:
263 p. ; 24 cm
General Note:
Includes index
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292003342694 | Accompanying Material | (E) 658.8/HOL | Searching... |