Cover image for Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
Title:
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
Author:
Lindstrom, Martin
ISBN:
9780749438678
Personal Author:
Lindstrom, Martin
Publication Information:
London : Kogan Page, 2003
Physical Description:
321 p. : ill. 24 cm
General Note:
Includes index
Subject Term:
Brand name products

Child consumers