Cover image for DO GOOD : Embracing Brand Citizenship to Fuel both Purpose and Profit
Title:
DO GOOD : Embracing Brand Citizenship to Fuel both Purpose and Profit
Author:
Thompson, Anne Bahr, author.
ISBN:
9780814438398
Personal Author:
Thompson, Anne Bahr, author.
Physical Description:
vii, 294 pages ; 24 cm
Subject Term:
Social responsibility of business

Citizenship

Corporate image

Branding (Marketing)

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 39292005076264 Adult Non-fiction Book 658.827 23
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