Cover image for The buying brain: secrets for selling to the subconcious mind
Title:
The buying brain: secrets for selling to the subconcious mind
Author:
Pradeep, A.K 1963-
ISBN:
9780470601778
Personal Author:
Pradeep, A.K 1963-
Publication Information:
New Jersey: John Wiley & Sons: c2010.
Physical Description:
vii, 252 p.: 24 cm.
General Note:
Includes index.
Subject Term:
Neuromarketing

Consumer behavior

Shopping -- Psychological aspects

Marketing -- Psychological aspects