Boutilier, Robert, 1950-
Offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization's reputation and access to vital resources.
2013 2012
Perpustakaan Kuala Lumpur
ISBN
9781606490976
Excerpt:
shows practitioners how to ground their strategic advice on empirical research that reveals the socio
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Libert, Barry Spector, Jon
2008
ISBN
9780132244794
Excerpt:
Marketing research
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Cherry, Paul
2006
ISBN
9780814473399
Excerpt:
Marketing reseach
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Denove, Chris. Power, James D.
2006
ISBN
9781591841647
Excerpt:
Marketing - Research
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