Cover image for Brand transformation :   transforming firm performance by disruptive, pragmatic and achievable brand strategy
Title:
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Author:
Glanfield, Keith, author.
ISBN:
9781138064294
Personal Author:
Publication Information:
New York : Routledge, 2018.
Physical Description:
xii, 417 p.: Ill. ; 23cm

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39292004574274 Adult Reference (R)658.827/GLA
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