Title:
Buy-in : saving your good idea from being shot down
Author:
Kotter, John P, 1947-
Whitehead, Lorne A.
ISBN:
9781422157299
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business Review Press, c2010.
Physical Description:
xi, 192 p. ; 22 cm.
Contents:
The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
Added Author: