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Title:
Clueless in marketing communications
Author:
Lwin, May
Aitchison, Jim
ISBN:
9780131028418
Personal Author:
Lwin, May
Publication Information:
Singapore : Prentice Hall, 2003
Physical Description:
151 p. ; 19 cm
Subject Term:
Communication in marketing
Advertising campaigns
Added Author:
Aitchison, Jim
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