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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard eno
2006
ISBN 
9780749446659
Excerpt: 
Cheverton, Peter How come your brand isn't working hard eno
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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough?
2006
ISBN 
9780749446659
Excerpt: 
Cheverton, Peter How come your brand isn't working hard enough?
Relevance: 
0.0000
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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough?
2006
ISBN 
9780749446659
Excerpt: 
Cheverton, Peter How come your brand isn't working hard enough?
Relevance: 
0.0000
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Cover image for If you're so brilliant...how come your brand isn't working hard enough?
Cheverton, Peter
2002
ISBN 
9780749437282
Excerpt: 
If you're so brilliant...how come your brand isn't working hard enough? Cheverton, Peter
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Cover image for If you're so brilliant...how come you can't identify your key customers?
Cheverton, Peter
2002
ISBN 
9780749437299
Excerpt: 
If you're so brilliant...how come you can't identify your key customers? Cheverton, Peter
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