Cover image for Prove it before you promote it : how to take the guesswork out of marketing
Title:
Prove it before you promote it : how to take the guesswork out of marketing
Author:
Cuno, Steve 1954-
ISBN:
9780470381182
Personal Author:
Cuno, Steve 1954-
Publication Information:
New Jersey : John wiley, c2009.
Physical Description:
230 p. ; 23 cm.
Subject Term:
Marketing -- Management.

Advertising -- Management

Marketing

Advertising