Cover image for The moral advantage: how to succeed in business by doing the right thing
Title:
The moral advantage: how to succeed in business by doing the right thing
Author:
Damon, William
ISBN:
9781576752067
Personal Author:
Publication Information:
San Francisco, CA : Berrett-Koehler, c2004.
Physical Description:
xiv, 174 p. : ill. ; 24 cm.
Contents:
Introduction: Purpose and success in business -- The moral advantage -- Generative morality: Acts of creation -- Empathic morality and the Golden Rule -- Business ethics that come naturally -- Philanthropy in business: Doing it right -- Forging a moral identity in business.