Cover image for Making meaning : how successful businesses deliver meaningful customer experiences
Title:
Making meaning : how successful businesses deliver meaningful customer experiences
Author:
Diller, Steve

Shedroff, Nathan

Rhea, Darrel
ISBN:
9780321374097
Personal Author:
Diller, Steve
Publication Information:
Berkeley, Calif. : New Riders, c2006.
Physical Description:
vi, 146 p. : ill. ; 24 cm.
General Note:
Includes index.
Subject Term:
Marketing

Consumer satisfaction

Strategic planning
Added Author:
Shedroff, Nathan

Rhea, Darrel